MODERN ELEGANCE
HISTORIC CHARM MEETS
"The Friendship Cafe" Circa 1938
The Santa Monica Shore Bar, nestled near Malibu and just blocks from the Pacific Palisades off the scenic Pacific Coast Highway (PCH), boasts a storied history deeply rooted in the rich tapestry of California’s coastal heritage. Originally established decades ago as a modest beachside tavern, it quickly became a beloved gathering spot for locals and travelers alike, drawn by its stunning ocean views and laid-back atmosphere.
Over the years, the establishment underwent several transformations and name changes, reflecting the shifting tides of both culture and commerce. From its early days as “The Coastal Inn,” where surfers and sun-seekers would gather to unwind after a day on the waves, to its later incarnation as “Seaside Saloon,” the venue has always been synonymous with beachfront leisure and hospitality.
"The Hideout" Circa 2007
As the years passed and the area surrounding the Shore Bar continued to evolve, so too did the establishment itself. Under various ownerships and management teams, it underwent renovations and rebrandings, each iteration building upon the foundation laid by its predecessors. Names like “Coastal Cove Lounge” and “Pacific Palisades Pub” briefly adorned its signage, reflecting the changing tastes and trends of the times.
Now, with a new ownership team at the helm, the Shore Bar is undergoing a full remodel and poised to enter its next chapter as an upscale cocktail destination on the coast. Building on its unprecedented heritage and drawing inspiration from its proximity to Malibu and the Pacific Palisades, the new vision presented as the Santa Monica Shore Bar promises to marry the timeless allure of California’s beach culture with the sophistication of modern mixology.
"The Santa Monica Shore Bar" Modern Day
With a commitment to preserving the spirit of its past while embracing the possibilities of the future, the Shore Bar stands ready to once again captivate guests with its breathtaking ocean vistas, meticulously crafted cocktails, and unparalleled coastal charm. As it embarks on this exciting journey, the Shore Bar invites patrons old and new to join in celebrating the enduring magic of life by the sea.
The Shore Bar has been proudly carrying its current name since the 1930's. This latest incarnation reflects the bar's commitment to blending its rich historical roots with a contemporary, upscale experience. Under its new ownership, the Santa Monica Shore Bar aims to elevate its status as a premier cocktail destination on the scenic Pacific Coast Highway, while honoring the legacy of the many names and styles that have come before it.